America expanded west. Instead of the old New York Americans, couldn't we range out a new brand for a NHL franchise called the New West Americans? Arenas in places that would fall short of NHL attendance standards could charge more and play fewer games. But it would mean more NHL in more of America. not that I think that's needed, but it's a thought. And an expansion team in the league could be a travel tag team The American heart could grow fonder. I think it's a win for the growth of the NHL.
A travel tag team, declaring it's home games at camp stations and embracing outlanders as a brand could be done on the Canadian side, also: click Canadian Band - NHL Travel Tag Team for Outlander Canada
I think a more efficient expansion could be done for any of the big leagues by considering those left out to tag along to one extent or another. Pulling out of a market and seeing which ones are stronger could be indicated by how much support this travel teams receives at which home camp. The trickiness is in the branding I'm sure. Example: If there was ever a Great Lakes brand splitting ice camp time in Cleveland, Milwaukee, Indianapolis and Cincinnati, and if either market has dismal turnout, the next season that city would be dumped from the schedule. Toe tapping markets.
What would you call an all-other-of-America outlander team? The Rebels? Outlanders?
The Rebel Riders? Sliders. Overlords. American Band. Trackers. Skiers. The Unions?
Some cities that I thought that could be lumped into this travel tag team brand:
Cincinnati, Indianapolis, Atlanta, New Orleans and/or Houston, Milwaukee, Kansas City, Omaha, SLC, Portland and Seattle. That was going by the tracks on the map below. Boise, I see you. I have thought of a Great Lakes brand with main docking to occur in Cleveland and Milwaukee. Let those AHL cities take part.
With the tracks, a thing could be made of it. The bandwagon trainriders fan groupies. Amtrackers. Sponsorship for logistics is in there somewhere. Corny, but thoughtful, I know. Logistics would be interesting, a great gun-to-your-head exercise indeed.
The Express? Midwest Express?